6 Rental Property Advertising and Marketing Basics

6 Rental Property Advertising and Marketing Basics

To improve the odds of getting great tenants for your rental properties you must expose the opportunity to rent the property to as wide an audience as possible.

Put yourself in the shoes of your Client/Customer. If You were looking for a great place to rent, what would your process be and what would you be looking for? If you use those questions as your guide you will be successful in attracting quality tenants.

#1 You Must Have Professional Photos.

It will cost from $200 and up and you could even get a video to post to YouTube and Other Websites. In today's digital world, everyone starts the process of finding a home to rent or buy sitting at a computer. And this makes professional pictures and videos a must-have priority. Don't cheap out here!

#2 Ad Copy

Companies spend billions of dollars on formulating ad copy trying to get us to buy their products. There are mountains of books and expensive courses dedicated solely to crafting words that move people. Don't cheap out here either. The words you write need to motivate people to call you before anyone else. Write - Re-Write - Study Other Ads - Get Second and Third Opinions - Re-Write - Re-Write.........

Your Professional Photos and Ad Copy will be used in all your online advertising and printed flyers and can be re-used whenever necessary. Which adds to the return on this investment.    

#3 FOR RENT Signs

Use a professional quality lawn sign and signpost similar to the signs Realtors use to advertise homes for sale. Add a Sign Topper or Sign Rider with the URL for a single property website that has all your pictures, ad copy and rental application for downloading or filling out online. Window Signs, Back Fence Signs, and Directional Signs on streets leading to the property. Signs.. Signs.. Everywhere There's Signs.... is not a bad thing when you are trying to attract quality tenants!

#4 Single Property Website with URL

This could be a one-page website created easily using GoDaddy.com where you can direct potential tenants for complete information and to view your professional pictures. You can add your custom URL to your email signature, and post to Facebook, twitter and other social media websites. People are looking for instant access to complete information with great pictures. Single Property Websites with unique URLs is the way to it.

#5 Neighbourhood Flyers

Here is the opportunity to combine your professional photos, awesome ad copy and unique URL into a printed one-page flyer you can post everywhere you can find a bulletin board. You can also hand deliver the flyer to at least 100 homes surrounding your rental property. This works because lots of people in the neighbourhood know other people looking to move into the community and lots of people simply move within the same neighborhood all the time.

#6 Open House

Realtors do it all the time so they do work. Schedule your Open House at the same time you are going to show the property to some potential tenants. Invite and meet the neighbours.